How Kiokii and... built this send β a buy more save more email shipped as mixed / modular on Wednesday at 10pm, carrying a 50% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off β 27.5 points deeper than the tracked set average of 22.5% (this brand averages 19.0% when it discounts).
Voice warmth 0.71 for Kiokii and... vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Buy More Save More
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Sunscreen Month
Hero headline
Buy More, Save More β 4 BIG Offers
Emotional appeal
fear of missing out
Calendar moment
Sunscreen Month
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOWβ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
trk.send.kiokii.com
No UTM tagging detected
Tracking domain
β
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
10pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βMinimalist Korean skincare built on deep sea water and birch sap (Round Lab)βingredient Β· unsubstantiated
βHeartleaf brand your sensitive skin keeps coming back to (ABIB)βefficacy Β· unsubstantiated
βFragrance brand from China with unexpected scent combinations (IM:SOLE)βingredient Β· unsubstantiated
Products featured
Haruharu Wonder Black Rice Pure Mineral Relief Daily Sunscreen SPF50+ PA++++
Im From Sunscreen SPF50+ PA++++ 50ml
ABIB Heartleaf Mild Sunscreen SPF 50+ 50ml
ABIB PDRN Collagen Lip Mask Glazed Jelly 11g
Round Lab 1025 Dokdo Cleanser 150ml
Round Lab 1025 Dokdo Toner 200ml
IM:SOLE The Hunter Eau De Parfum 30ml
IM:SOLE The Eve Eau De Parfum 30ml
Kujola
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