How Kiokii and... built this send — a authentic asian beauty curation email shipped as editorial / long-form on Tuesday at 4pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 19.0% when it discounts).
Voice warmth 0.71 for Kiokii and... vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Authentic Asian Beauty Curation
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
New Customer Welcome Offer
Hero headline
Real K-Beauty, Now in Canada
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop the Collection”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
trk.send.kiokii.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
4pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Over 20 locations in North America, curating culturally connected skincare products for you.”social proof · substantiated
“Authentic Products”ingredient · unsubstantiated
“Fast Shipping”efficacy · unsubstantiated
Products featured
K-Beauty Skincare Collectionhero
K-Beauty Makeup Collection
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.