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Kiokii and.../Discount Led/email teardown

One day left to get 15% off your routine ✨

How Kiokii and... built this send — a discount led email shipped as mixed / modular on Monday at 9pm, carrying a 15% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Kiokii and...campaignPreheader: “Check our top 3 picks for your skin type ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.72
Sent
Mon · 9pm
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 19.0% when it discounts).
  • Voice warmth 0.71 for Kiokii and... vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
ENDS TOMORROW | BUY ANY 3 GET 15% OFF
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
15% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP & SAVE 15%”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
trk.send.kiokii.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Monday
Local hour
9pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Niacinamide 10% + TXA 4%”ingredient · substantiated
  • “SPF50+ PA++++”efficacy · substantiated
  • “Bio-Collagen Real Deep Mask”ingredient · unsubstantiated
  • “Snail 96 Mucin Power Essence”ingredient · unsubstantiated
Products featured
  • TIRTIR Milk Skin Tonerbestseller
  • COSRX Advanced Snail 96 Mucin Power Essencebestseller
  • Biodance Bio-Collagen Real Deep Mask (Pink)bestseller
  • COSRX Low pH Good Morning Gel Cleanserbestseller
  • Medicube Zero Pore Pad 70padsbestseller
  • Beauty of Joseon Glow Serum: Propolis + Niacinamidebestseller
  • Beauty of Joseon Green Plum Refreshing Cleanser 100mlbestseller
  • SKIN1004 Centella Ampoulebestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.