Kiyoko Beauty / Asian Beauty Curation / email teardown
Welcome to Kiyoko π How Kiyoko Beauty built this send β a asian beauty curation email shipped as mixed / modular on Wednesday at 3pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jun 24, 2026 From: Kiyoko Beauty flow Preheader: βYour Kiyoko welcome + free shipping code π©· Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
How this send compares
Voice warmth 0.88 for Kiyoko Beauty vs 0.70 across the set β a warmer, more human register than the average competitor. 01
Message & creative Message theme
Asian Beauty Curation
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Welcome Offer / Free Shipping
Hero headline
Welcome to Kiyoko
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.20
Casual Formal
Reader focus 0.80
βWeβ βYouβ
Expressiveness 0.75
Restrained Exuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSHOP ALL SKINCAREβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
β100% Authentic productsβ ingredient Β· unsubstantiated βCurated Selection of K-Beauty and J-Beauty brands famed for next-generation formulas that bring noticeable resultsβ efficacy Β· unsubstantiated βCommunity Favouriteβ social proof Β· unsubstantiated βFast & Reliable Shippingβ guarantee Β· unsubstantiated Products featured
Asian Skincare (curated selection) Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Kiyoko Beauty β All asian beauty curation emails β All Free shipping offers β