Kleo Kolor/Flash Sale/email teardown

Introducing Kleo $10 Days 🎉 200+ styles, $10 each

How Kleo Kolor built this send — a flash sale email shipped as product hero on Thursday at 8pm, carrying a $10 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Kleo KolorcampaignPreheader: “Last edition styles, July 2–6 only. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
$10 off
Voice warmth
0.70
Sent
Thu · 8pm
Format
Product hero
How this send compares
  • When Kleo Kolor does discount it averages 50.0% off 27.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.65 for Kleo Kolor vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Flash Sale
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Last Edition
Hero headline
Introducing Kleo $10 Days — 200+ styles, $10 each
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$10 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 5.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop $10 Days”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Thursday
Local hour
8pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • 200+ styles, $10 eachsocial proof · unsubstantiated
Products featured
  • Last Edition Styles$10
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.