How Kleo Kolor built this send β a discount led email shipped as product hero on Thursday at 8pm, carrying a 50% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off β 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).
Voice warmth 0.65 for Kleo Kolor vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Patriotic Theme
Hero headline
The Light It Up Sale Starts NOW!
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 6.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop the Saleβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Thursday
Local hour
8pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Red, White & Blue Styles
Kujola
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