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KOBEE'S/Sustainability/email teardown

Holidays worth celebrating πŸŽ†

How KOBEE'S built this send β€” a sustainability email shipped as mixed / modular on Thursday at 12pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: KOBEE'ScampaignPreheader: β€œMade in the USA Day + Plastic Free July >>> ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.85
Sent
Thu Β· 12pm
Format
Mixed / modular
How this send compares
  • Voice warmth 0.84 for KOBEE'S vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Made In Usa
Hero headline
Celebrating Made in the USA Day AND Plastic Free July!
Emotional appeal
belonging
Calendar moment
Plastic Free July
02

Offer

Mechanic
No offer
Full-price email β€” no discount or incentive.
Depth
β€”
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.55
β€œWeβ€β€œYou”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Thursday
Local hour
12pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œAll Natural. Handmade. Sustainable.”ingredient Β· unsubstantiated
  • β€œCompostable cardboard tubes”sustainability Β· unsubstantiated
  • β€œReusable/recyclable glass jars and metal tins”sustainability Β· unsubstantiated
  • β€œAll products are handmade right here in Las Vegas, Nevada”ingredient Β· unsubstantiated
  • β€œ100% Natural”ingredient Β· unsubstantiated
Products featured
  • Lip Balms
  • Jumbo Lip Balms
  • Hand Salve
  • Unscented Lip Scrub
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.