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KOBEE'S/Sustainability/email teardown

Save the planet + FREE shipping?!

How KOBEE'S built this send — a sustainability email shipped as mixed / modular on Tuesday at 7am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: KOBEE'SflowPreheader: “Come see what all the buzz is about 🐝 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.88
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • Voice warmth 0.84 for KOBEE'S vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Welcome to Our Humble Hive — Saving the planet, one balm at a time. Enjoy FREE SHIPPING on all orders over $50!
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.88
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.85
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“I Want Free Shipping!”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, preference center
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “All Natural. Handmade. Sustainable.”ingredient · unsubstantiated
  • “30 Day Money Back Guarantee”guarantee · substantiated
  • “About 404.7 TONS of plastic have been prevented from entering landfills and waste streams by KOBEE'S customers' sustainable swaps”sustainability · substantiated
  • “Using only the best ingredients Mother Nature has to offer, we guarantee that your skin will feel the difference.”efficacy · unsubstantiated
  • “100% Natural”ingredient · unsubstantiated
Products featured
  • All The Best Bundle$33bestseller
  • Go-To Bundle$27
  • Kobee's Lip Balm – Beeswax
  • Kobee's Lip Balm – Coconut Vanilla
  • Kobee's Lip Balm – Peppermint
  • Kobee's Hand Salve – All Natural
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.