How Kollo Health built this send — a clinical results email shipped as mixed / modular on Thursday at 12am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Kollo Healthflow
Offer
20% off
Voice warmth
0.65
Sent
Thu · 12am
Format
Mixed / modular
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 23.5% when it discounts).
Voice warmth 0.76 for Kollo Health vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Ingredient Quality
Hero headline
Does Collagen Work?
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR 20% OFF - SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Thursday
Local hour
12am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Naticol is one of the most rigorously studied marine collagen peptides in the world backed by multiple human clinical studies demonstrating real, measurable results.”efficacy · substantiated
“We use Naticol 4000 — not generic collagen.”ingredient · substantiated
“Every batch independently tested for purity and safety through Informed Choice.”guarantee · substantiated
“The most awarded liquid collagen in the UK with 50+ awards.”ranking · unsubstantiated
“As seen on Mirror, Vogue, The Guardian, Cycling Weekly, Daily Mail, ITV, Vanity Fair.”social proof · substantiated
“Rated Excellent on Trustpilot.”social proof · substantiated
Products featured
Premium Liquid Marine Collagen$46hero
Premium Marine Collagen Powder Sachets$37
Premium Marine Collagen Powder Doy Pouch$30
Kujola
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