How Kollo Health built this send — a range education email shipped as mixed / modular on Monday at 12am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Kollo Healthcampaign
Offer
Full price
Voice warmth
0.75
Sent
Mon · 12am
Format
Mixed / modular
How this send compares
When Kollo Health does discount it averages 23.5% off — 1.0 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for Kollo Health vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Range Education
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Brand Heritage
Hero headline
We launched 6 years ago
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Explore The Full Kollo Range”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Monday
Local hour
12am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Over 5,000 five-star reviews from customers who genuinely felt the difference”social proof · unsubstantiated
“The most awarded liquid collagen in the UK with 50+ awards”ranking · unsubstantiated
“Rated Excellent on Trustpilot”social proof · substantiated
“As seen in Vogue, The Guardian, Daily Mail, Mirror, Cycling Weekly, ITV, Vanity Fair”social proof · substantiated
“Every product is independently tested”efficacy · unsubstantiated
“The most researched supplement in sports science”efficacy · unsubstantiated
“Formulated specifically for perimenopause and menopause”efficacy · unsubstantiated
Products featured
Kollo Premium Marine Collagen (Doy Pouch)hero
Kollo Premium Marine Collagen (Powdered Sachets)
Kollo Premium Liquid Marine Collagen
Kollo Flex+
Kollo Balance+
Kollo Core+new
Kollo Electrolytes+
Kollo Pure Creatine Monohydrate
Kujola
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