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Kollo Health/Summer Hydration/email teardown

Meet your new favourite summer drink

How Kollo Health built this send — a summer hydration email shipped as product hero on Monday at 5pm, carrying a 30% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Kollo HealthcampaignPreheader: “☀️🥤 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.75
Sent
Mon · 5pm
Format
Product hero
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 23.5% when it discounts).
  • Voice warmth 0.76 for Kollo Health vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Summer Hydration
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bundle Discount
Hero headline
Your new favourite summer drink
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Electrolytes”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06

Send timing

Day
Monday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Every Electrolytes+ sachet delivers six essential minerals your body needs to properly hydrate.”ingredient · unsubstantiated
  • “Zero sugar, six essential electrolytes and 800mg of sodium from Himalayan salt in every sachet.”ingredient · unsubstantiated
  • “The most awarded liquid collagen in the UK with 50+ awards.”ranking · unsubstantiated
  • “Rated Excellent on Trustpilot.”social proof · substantiated
  • “As seen on Mirror, Vogue, The Guardian, Cycling Weekly, Daily Mail, ITV, Vanity Fair.”social proof · substantiated
Products featured
  • Electrolytes+ Lemon & Lime
  • Electrolytes+ Orangehero
  • Electrolytes+ Raspberry
  • Electrolytes+ Tropical
  • Kollo Electrolytes+ Advanced Hydration Bundlebestseller
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.