How Kollo Health built this send — a routine education email shipped as mixed / modular on Tuesday at 12am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Kollo Healthflow
Offer
Full price
Voice warmth
0.75
Sent
Tue · 12am
Format
Mixed / modular
How this send compares
When Kollo Health does discount it averages 23.5% off — 1.0 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for Kollo Health vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Product Recommendation
Hero headline
Our Kollo recommendations
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Explore The Full Kollo Range”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
12am
Send type
flow
Flow: post purchase
07
Claims & products
Claims extracted
“The most awarded liquid collagen in the UK with 50+ awards”ranking · unsubstantiated
“Rated Excellent on Trustpilot”social proof · substantiated
“Flex Plus targets the joint directly. Collagen provides the foundational building blocks that support cartilage from the inside out.”efficacy · unsubstantiated
“Collagen supports connective tissue repair, meaning faster recovery from exercise and more resilience over time.”efficacy · unsubstantiated
“Oestrogen decline accelerates collagen loss. Balance+ addresses the hormonal side. Collagen addresses the structural side.”ingredient · unsubstantiated
Products featured
Flex+
Electrolytes+
Liquid Balance+
Premium Liquid Marine Collagenhero
Kujola
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