How Kollo Health built this send — a social proof email shipped as user-generated on Saturday at 12am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Kollo Healthflow
Offer
20% off
Voice warmth
0.85
Sent
Sat · 12am
Format
User-generated
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 23.5% when it discounts).
Voice warmth 0.76 for Kollo Health vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Reviews are in...
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM MY 20% OFF”
Destination
Product page
Links straight to a single product.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Saturday
Local hour
12am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“The most awarded liquid collagen in the UK with 50+ awards”ranking · unsubstantiated
“Rated Excellent on Trustpilot”social proof · substantiated
“30-day money-back guarantee — if you don't feel the difference, you don't pay for it”guarantee · substantiated
“My nails and hair have improved so much and my skin feels great (4 years use)”efficacy · unsubstantiated
“My skin is glowing, my joints no longer ache, my nails are long and strong”efficacy · unsubstantiated
“My hair is stronger and falls out less, my nails no longer break, and my skin is more hydrated and firmer”efficacy · unsubstantiated
Products featured
Kollo Premium Liquid Marine Collagenhero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.