How Kollo Health built this send — a clinical ingredients & founder story email shipped as mixed / modular on Wednesday at 12am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 23.5% when it discounts).
Voice warmth 0.76 for Kollo Health vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clinical Ingredients & Founder Story
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Thank you for signing up — use code [redacted] for 20% off your first order
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.72
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM YOUR 20% OFF - SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Wednesday
Local hour
12am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Premium ingredients, at the levels that actually work, with the science to back them up”efficacy · unsubstantiated
“Full clinical studies behind every ingredient”ingredient · unsubstantiated
“The most awarded liquid collagen in the UK with 50+ awards”ranking · unsubstantiated
“Rated Excellent on Trustpilot”social proof · substantiated
“30 Day Money Back Guarantee”guarantee · substantiated
“As seen on Mirror, Vogue, The Guardian, Cycling Weekly, Daily Mail, ITV, Vanity Fair”social proof · substantiated
Products featured
Premium Marine Collagen Powderhero
Premium Liquid Marine Collagenhero
Kujola
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