How KORA Organics built this send — a clean ingredients email shipped as editorial / long-form on Sunday at 2am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 22.0% when it discounts).
Voice warmth 0.69 for KORA Organics vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
First Order Discount
Hero headline
Your Best Skin. Organically.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP ORGANIC GOODNESS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
2am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Certified Organic = Up To 60% More Antioxidants”efficacy · unsubstantiated
“Anti-inflammatory and antioxidant properties detox, soothe and brighten”ingredient · unsubstantiated
“Every one of our products is made with sustainable organic harvesting practices, which means less waste for our planet, no toxins on your skin, and up to 60% more antioxidants.”efficacy · unsubstantiated
“Certified Organic by COSMOS”ingredient · substantiated
“Cruelty Free”sustainability · substantiated
“Climate Neutral”sustainability · unsubstantiated
Products featured
Turmeric Brightening & Exfoliating Mask
Turmeric Glow Moisturizer
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.