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How Korean Skincare built this send β a routine education email shipped as mixed / modular on Saturday at 8am, carrying a 5% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
5% off β 17.5 points shallower than the tracked set average of 22.5% (this brand averages 5.0% when it discounts).
Voice warmth 0.81 for Korean Skincare vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Personalised Quiz
Hero headline
PERSONALISED SKINCARE JUST FOR YOU.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
5% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βTAKE THE QUIZβ
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Saturday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βShop expertly curated routines or take our quiz for a personalized plan in 2 minutes.βefficacy Β· unsubstantiated
βShop trusted K-Beauty brands today: vetted by experts and loved by thousands.βsocial proof Β· unsubstantiated
βCalm breakouts, control oil, and prevent future blemishes with targeted care.βefficacy Β· unsubstantiated
βFirm, plump, and restore radiance to tired, aging skin with powerful ingredients.βefficacy Β· unsubstantiated
βFade dark spots, boost radiance, and reveal your most luminous complexion yet.βefficacy Β· unsubstantiated
Products featured
Clear Skin Routine (Acne Solutions)
Youthful Glow Routine (Anti-Aging)
Bright & Even Routine (Brightening)
SOME BY MI Clear Spot Patch
Anua Rice 70+ Glow Milky Toner
SOME BY MI Retinol Intense Reactivating Serum
SOME BY MI AHA BHA PHA 30 Days Miracle Toner
ETUDE Aloe Sheet Mask
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.