How Korean Skincare built this send β a social proof email shipped as user-generated on Thursday at 7am, carrying a 5% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
5% off β 17.5 points shallower than the tracked set average of 22.5% (this brand averages 5.0% when it discounts).
Voice warmth 0.81 for Korean Skincare vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Welcome Discount
Hero headline
Don't just take our word for it...
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
5% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βBrowse Customer Favesβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link, preference center
06
Send timing
Day
Thursday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βOver 100,000 people across Europe trust us with their skinβsocial proof Β· unsubstantiated
βThousands of 5-star reviews from people just like youβsocial proof Β· unsubstantiated
β98% (visible in email pricing/codes context)βefficacy Β· unsubstantiated
Products featured
Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++bestseller
Anua Heartleaf Pore Control Cleansing Oilbestseller
Cosrx Acne Pimple Master Patchesbestseller
Axis-Y Dark Spot Correcting Glow Serumbestseller
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.