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KORRES/Discount Led/email teardown

30% OFF - Your exclusive access starts now

How KORRES built this send — a discount led email shipped as product hero on Monday at 11am, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: KORREScampaignPreheader: “Members shop the biggest sale of the year first.​ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
30% off
Voice warmth
0.55
Sent
Mon · 11am
Format
Product hero
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 35.0% when it discounts).
  • Voice warmth 0.54 for KORRES vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Exclusivity
Hero headline
30% OFF SITE WIDE — Exclusive access, open now.
Emotional appeal
exclusivity
Calendar moment
Summer Sale
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP EARLY ACCESS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
korres.attentivemail.com
No UTM tagging detected
Tracking domain
korres.attentivemail.com
ESP fingerprint · Attentive
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06

Send timing

Day
Monday
Local hour
11am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Shop the biggest sale of the year before the doors open to the public tomorrow.”social proof · unsubstantiated
  • “Skincare, body, fragrance, all 30% off.”efficacy · substantiated
  • “GREECE. NATURE. RESEARCH.”ingredient · unsubstantiated
Products featured
  • Yoghurt Mineral Milk Fluid Sunscreenhero
  • Santorini Velvet Skin Drink
  • Foaming Cream Cleanser
  • Pure Greek Olive Body Cream Fig
  • Avgoustos Eau de Toilette
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.