How KORRES built this send — a discount led email shipped as product hero on Wednesday at 11am, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 35.0% when it discounts).
Voice warmth 0.54 for KORRES vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Ingredient Led
Hero headline
LAST CHANCE 40% off ALL doorbusters
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
korres.attentivemail.com
No UTM tagging detected
Tracking domain
korres.attentivemail.com
ESP fingerprint · Attentive
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Wednesday
Local hour
11am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“A powerful vitamin C serum designed to erase dullness with 15% Vitamin Super C.”ingredient · unsubstantiated
“Clinically proven to strengthen the skin barrier and support balanced, hydrated skin.”efficacy · substantiated
“A potent eye lift serum that visibly lifts the entire eye area, including the upper lid, while addressing multiple signs of aging.”efficacy · unsubstantiated
“An anti-aging serum that promotes youthful skin that visibly brightens, plumps, and smooths wrinkles.”efficacy · unsubstantiated
Black Pine Primus Youth Renewal Sleeping Facial$37
Pure Greek Olive 3-in-1 Nourishing Oil$29
Golden Krocus Ageless Saffron Elixir$63
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.