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Kreyol Essence/Clean Ingredients/email teardown

ICYMI: Hey, cherie (hun)! Your 15% off awaits! ✨

How Kreyol Essence built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 9am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Kreyol EssenceflowPreheader: “You’re one of us now 🤎 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.88
Sent
Tue · 9am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.87 for Kreyol Essence vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
Welcome to Kreyòl Essence Tribe
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.88
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
9am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Pure and natural ingredients”ingredient · unsubstantiated
  • “Promote thicker, longer hair and to hydrate and smooth skin”efficacy · unsubstantiated
  • “Transformative products with real results”efficacy · unsubstantiated
  • “Not tested on animals”ingredient · unsubstantiated
  • “Paraben free”ingredient · unsubstantiated
  • “Natural ingredients”ingredient · unsubstantiated
  • “Sustainable development”sustainability · unsubstantiated
  • “Formulated with Clinically Tested Haitian Black Castor Oil & Redensyl”efficacy · unsubstantiated
Products featured
  • Haitian Black Castor Oil - Original (3.4oz) Super Size$28bestseller
  • Haitian Black Castor Oil - Rosemary Peppermint (3.4oz) Super Size$34
  • Haitian Moringa Oil: Nourishing Face & Body Oil (15ml)$20
  • Save Our Scalp "S.O.S" Daily Hair Serum (1.7oz)$42
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.