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Kreyol Essence/Clean Ingredients/email teardown

Welcome back to the Kreyòl Essence family

How Kreyol Essence built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Kreyol EssenceflowPreheader: “It's time to shine with products that work for you! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.85
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • When Kreyol Essence does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.87 for Kreyol Essence vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
Welcome to Kreyòl Essence Tribe
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$75
Urgency
None
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“TAKE THE QUIZ”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Pure and natural ingredients”ingredient · unsubstantiated
  • “Clinically Tested Haitian Black Castor Oil & Redensyl (on S.O.S serum label)”efficacy · substantiated
  • “Probiotic-Enhanced Formula (S.O.S serum)”ingredient · unsubstantiated
  • “Not tested on animals”ingredient · unsubstantiated
  • “Paraben Free”ingredient · unsubstantiated
  • “Sustainable Development”sustainability · unsubstantiated
  • “Transformative products with real results”efficacy · unsubstantiated
  • “Empowering Haitian culture & women producers”sustainability · unsubstantiated
Products featured
  • Save Our Scalp "S.O.S" Daily Hair Serum (1.7oz)$42bestseller
  • Haitian Black Castor Oil - Rosemary Peppermint (3.4oz) Super Size$34bestseller
  • Haitian Moringa Oil: Nourishing Face & Body Oil (15ml)$20
  • Haitian Black Castor Oil - Original (3.4oz) Super Size$28bestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.