How KRWN built this send — a social proof email shipped as user-generated on Sunday at 11am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.71 for KRWN vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Plain-text
Secondary theme
Welcome Discount
Hero headline
Don't take our word for it
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Use Your Discount Code Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
11am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“100% 5-star reviews based on 20 reviews”social proof · substantiated
“Smells amazing (not synthetic smelling like other 'masculine' brands)”efficacy · unsubstantiated
“Awesome for densifying your thinning hair!”efficacy · unsubstantiated
“Maximum volume and texture”efficacy · unsubstantiated
“Made in Montreal, Canada”ingredient · substantiated
Products featured
Hair Product
Beard Product
Hygiene Product
Kujola
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