kujolaEnter app

KVD Beauty/Artistry & Craftsmanship/email teardown

Meet the icons that started a revolution ✨

How KVD Beauty built this send — a artistry & craftsmanship email shipped as mixed / modular on Wednesday at 7am, carrying a 58% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: KVD BeautycampaignPreheader: “KVD’s artistry in action. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
58% off
Voice warmth
0.72
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • 58% off — 35.5 points deeper than the tracked set average of 22.5% (this brand averages 24.0% when it discounts).
  • Voice warmth 0.56 for KVD Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Artistry & Craftsmanship
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Bestseller / Iconic Products
Hero headline
Meet the icons that started a revolution
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
58% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.78
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Meet Our Icons”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Every formula we create is fueled by craftsmanship, pigment, and purpose.”efficacy · unsubstantiated
  • “Tattoo Liner — precision waterproof liquid eyeliner”efficacy · unsubstantiated
  • “Everlasting Hyperlight Transfer-Proof Liquid Lipstick”efficacy · unsubstantiated
  • “Good Apple — skin-like finish”efficacy · unsubstantiated
Products featured
  • Good Apple Blush Balm Duobestseller
  • Tattoo Liner Waterproof Liquid Eyelinerbestseller
  • Everlasting Hyperlight Transfer-Proof Liquid Lipstickbestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.