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La Belle Perfume Distributor/Discount Led/email teardown

Say NO To The Hefty Price Tag!

How La Belle Perfume Distributor built this send — a discount led email shipped as mixed / modular on Wednesday at 7am, carrying a 74% free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: La Belle Perfume DistributorcampaignPreheader: “We make your fave brands affordable... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
74% off
Voice warmth
0.65
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • 74% off — 51.5 points deeper than the tracked set average of 22.5% (this brand averages 23.5% when it discounts).
  • Voice warmth 0.69 for La Belle Perfume Distributor vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Authentic Designer Brands
Hero headline
All Your Favorite Brands, At A Fraction Of The Cost
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
74% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$150
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Wednesday
Local hour
7am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “100% Authentic Designer Brands”ingredient · unsubstantiated
  • “We make the highest quality perfumes and biggest names affordable for everyone”efficacy · unsubstantiated
  • “Est. 1985”social proof · substantiated
  • “Authentic Product Guarantee”guarantee · unsubstantiated
Products featured
  • Women's Fragrance Collection
  • Men's Fragrance Collection
  • Luxury Fragrance Collection
  • Clearance Fragrance Collection
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.