How Lab Series built this send — a replenishment subscription email shipped as product hero on Monday at 5am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Lab SeriescampaignPreheader: “Get all your products automatically delivered to your door”
Offer
10% off
Voice warmth
0.40
Sent
Mon · 5am
Format
Product hero
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 13.3% when it discounts).
Voice warmth 0.48 for Lab Series vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Replenishment Subscription
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Free Shipping
Hero headline
AUTO REPLEN & SAVE 10% + FREE SHIPPING
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.40
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.35
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
clicks.em.labseries.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Monday
Local hour
5am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Get 10% off + free shipping with every Auto Replen purchase”guarantee · substantiated
“Free shipping and free returns on orders $50+”guarantee · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.