How Lab Series built this send — a clinical results email shipped as mixed / modular on Thursday at 5am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Lab SeriescampaignPreheader: “Formulas Engineered for Men’s Skin”
Offer
15% off
Voice warmth
0.50
Sent
Thu · 5am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 13.3% when it discounts).
Voice warmth 0.48 for Lab Series vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Men'S Skin Science
Hero headline
LAB SERIES: HIGH PERFORMANCE MEN'S SKINCARE
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
clicks.em.labseries.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Thursday
Local hour
5am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Since 1987, our high-performance solutions are science-backed skincare formulas tailored to men's unique physiology to deliver high-impact results.”efficacy · unsubstantiated
“Men's skin is unique. See the difference for yourself.”efficacy · unsubstantiated
“Clear LS: Suitable for acne prone skin.”efficacy · unsubstantiated
Products featured
Daily Rescue Face Lotion
Daily Rescue Water Lotion
MAX LS Anti-Age Serum
MAX LS Anti-Age Water Lotion
MAX LS Anti-Age Cream
Clear LS Purifying Cleanser
Clear LS Mattifying Essence
Clear LS Moisturizer
Kujola
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