How Lancer Skincare built this send — a bundle savings email shipped as mixed / modular on Friday at 3pm, carrying a 17% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
17% off — 5.9 points shallower than the tracked set average of 22.5% (this brand averages 12.3% when it discounts).
Voice warmth 0.55 for Lancer Skincare vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bundle Savings
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
Save $25 on Any $150 Purchase
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
17% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$150
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
3pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“A targeted peptide pairing designed to help visibly firm, smooth, and support skin resilience while addressing signs of aging around the face and eye area.”efficacy · unsubstantiated
“Combining Gravity Dark Spot Correcting Serum and Gravity Defying Moisturizer, this advanced pairing helps improve uneven tone, support firmness, and enhance overall skin clarity and resilience.”efficacy · unsubstantiated
“$280 value for $125 — a $78 value gift with $125+ orders”social proof · unsubstantiated
Complimentary Brighten & Revive Gift (7-pc Set)new
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.