How LANEIGE built this send — a new launch email shipped as product hero on Tuesday at 11pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 25.6% when it discounts).
Voice warmth 0.62 for LANEIGE vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Waitlist Exclusivity
Hero headline
COMING SOON: ACAI MANGO SMOOTHIE
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Tease
A heads-up before the sale — 'Something's coming', no offer yet.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“JOIN THE WAITLIST”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
22
Multi-CTA layout
Primary destination URL
clickom.us.laneige.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Acai & Mango scents marbled into one juicy blend to fuel lips with hydration”efficacy · unsubstantiated
“Get 20% off when you create your custom routine”efficacy · unsubstantiated
Products featured
Lip Sleeping Mask Acai Mango Smoothienew
Lip Glowy Balm Acai Mango Smoothienew
Water Bank Blue Hyaluronic Cream Moisturizer
Water Bank Aqua Facial Serum
Water Bank Cleanser
Hydro UV Defense EX Sunscreen SPF 50+
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.