How LANEIGE built this send — a bundle customization email shipped as product hero on Thursday at 9pm, carrying a 20% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.6 points shallower than the tracked set average of 22.6% (this brand averages 25.0% when it discounts).
Voice warmth 0.63 for LANEIGE vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bundle Customization
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Lip Care That's Made for City Moves
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
clickom.us.laneige.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
9pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“A wash of color and hydration at first swipe”efficacy · unsubstantiated
“12-hr hydration for overnight lip prep”efficacy · unsubstantiated
“Never lose track of your lip care with this keychain”efficacy · unsubstantiated
Products featured
Glaze Craze Tinted Lip Serumhero
Lip Sleeping Mask
Glaze Craze Keychain Cap
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.