How Lanolips USA built this send โ a social proof email shipped as product hero on Friday at 6pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off โ 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.81 for Lanolips USA vs 0.70 across the set โ a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Product hero
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
Have you met the World's Best Lip Balm?
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price โ the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
โWeโโYouโ
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP THE OG โจโ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
6pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
โHailed as the World's Best Lip Balmโranking ยท unsubstantiated
โOne's sold every 30 secondsโsocial proof ยท unsubstantiated
โOver 1,000 five star reviewsโsocial proof ยท substantiated
โLanolin mimics the skin's own oils to nourish and protectโingredient ยท unsubstantiated
โUltra-pure grade lanolin creates the perfect environment to protect and hydrate skinโingredient ยท unsubstantiated
โBritt's results after just 6 days of continual useโefficacy ยท unsubstantiated
โGrace's results after only a couple of usesโefficacy ยท unsubstantiated
โClara used 101 Ointment on her hands for 2 weeks with visible improvementโefficacy ยท unsubstantiated
โCruelty Free International certifiedโsustainability ยท substantiated
โNatural 100%โingredient ยท unsubstantiated
โAward Winnerโranking ยท unsubstantiated
โFeatured in Vogue Britain as Best Lip Balm In The Worldโsocial proof ยท substantiated
Products featured
101 Ointment Multipurpose Superbalmhero
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.