How Jenelle - Lash Affair built this send — a social proof email shipped as editorial / long-form on Saturday at 9am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.0% when it discounts).
Voice warmth 0.80 for Jenelle - Lash Affair vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Editorial / long-form
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
YOU GOT MAIL! Your Future Self has something to say...
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.88
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“CLAIM THIS DEAL”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Rated 5/5 stars by 580+ Beauty Professionals”social proof · unsubstantiated
“Globally recognized eyelash extension brand for over 6 years”ranking · unsubstantiated
“100% Made in the USA (not just the packaging)”sustainability · unsubstantiated
“Easy to work with and my clients' lashes last 3+ weeks. Professional quality results every time.”efficacy · unsubstantiated
“Fast drying time means I can work faster without sacrificing quality.”efficacy · unsubstantiated
“Clear formula is perfect for sensitive eyes. No more client reactions!”ingredient · unsubstantiated
Products featured
Lash Adhesive (Clear Connection)bestseller
Lash Extensions
True Love Adhesive
Aftercare Products
Lash + Brow Lift Kit
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.