How Jenelle - Lash Affair built this send — a new customer welcome offer email shipped as mixed / modular on Tuesday at 9am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Lash AffairflowPreheader: “You found us for a reason - here's your exclusive 15% off to get started ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
15% off
Voice warmth
0.75
Sent
Tue · 9am
Format
Mixed / modular
How this send compares
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.0% when it discounts).
Voice warmth 0.80 for Jenelle - Lash Affair vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Customer Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Professional Education & Career Empowerment
Hero headline
Welcome to Lash Affair
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Claim Your 15% Off”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Claim / Redeem
Reward words — 'Claim your gift', 'Redeem'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Fast-drying, amazing retention - even for sensitive clients”efficacy · unsubstantiated
“Professional tools that make you work like a boss”efficacy · unsubstantiated
“From luxury supplies to game-changing education, we've got everything you need to be successful at any stage of your career”efficacy · unsubstantiated
Products featured
Clear Connection Adhesive
Lash Extensions
Lash Accessories
Aftercare Products
Lash & Brow Lift Kit
Kujola
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