How Jenelle - Lash Affair built this send — a ingredient education email shipped as editorial / long-form on Friday at 6pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.0% when it discounts).
Voice warmth 0.80 for Jenelle - Lash Affair vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Ingredient Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
THE SCIENCE BEHIND YOUR SOULMATE
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP LOVE POTION #9”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“EU-compliant blend of cyanoacrylate that creates instant, flexible bonds”ingredient · unsubstantiated
“Poly(methyl methacrylate) maintains bond strength in 40-70% humidity range”ingredient · unsubstantiated
“Latex-free formula that works fast, bonds strong, and keeps clients coming back with lashes that still look fresh weeks later”efficacy · unsubstantiated
“Carbon black provides pure, rich color that stays true”ingredient · unsubstantiated
“Precision viscosity agents — medium consistency perfect for volume fans and classic sets”ingredient · unsubstantiated
Products featured
Love Potion #9hero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.