How Lashify built this send — a bogo deal email shipped as product hero on Thursday at 11pm, carrying a 50% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 50.0% when it discounts).
Voice warmth 0.70 for Lashify vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Bogo Deal
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Sale
Hero headline
Full Volume, Big Energy.
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jun 28, 2026
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Plushy and Plushy Tame deliver airy volume with a feather-light feel.”efficacy · unsubstantiated
“This might be the best lash we've ever made.”efficacy · unsubstantiated
“Lashify is a patented, cruelty-free lash extension system.”ingredient · substantiated
Products featured
Plushy Lasheshero
Plushy Tame Lasheshero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.