How Lash Jungle x Alba built this send β a discount led email shipped as countdown / urgency on Wednesday at 1am, carrying a 80% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
80% off β 57.5 points deeper than the tracked set average of 22.5% (this brand averages 80.0% when it discounts).
Voice warmth 0.57 for Lash Jungle x Alba vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Countdown / urgency
Secondary: Product hero
Secondary theme
End Of Financial Year
Hero headline
EOFY Sale β Up to 80% Off, 24 Hours Left
Emotional appeal
fear of missing out
Calendar moment
End Of Financial Year
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
80% off
Promo phase
Last chance
A deadline push β 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Live countdown
Expires Invalid Date
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
βWeββYouβ
Expressiveness0.80
RestrainedExuberant
Reading grade 5.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βDON'T MISS OUTβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
1am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Loose Promade Fans
Premium Premade Fans
Lash Glue / Adhesive
Alba Lash & Brow Treatment
Kujola
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