kujolaEnter app

LATHR/Clean Ingredients/email teardown

Welcome to LATHR

How LATHR built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 10am, carrying a 17% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: LATHRflowPreheader: “👉 17% OFF code inside! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
17% off
Voice warmth
0.85
Sent
Tue · 10am
Format
Mixed / modular
How this send compares
  • 17% off — 5.5 points shallower than the tracked set average of 22.5% (this brand averages 17.0% when it discounts).
  • Voice warmth 0.85 for LATHR vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Smell Damn Good — Take 17% OFF! Use code: [redacted]
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
17% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03

Voice & tone

Warmth0.85
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
10am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “No sulfates, phthalates, parabens, petrolatum”ingredient · unsubstantiated
  • “Aluminum free, baking soda free, tapioca starch deodorant”ingredient · unsubstantiated
  • “24HR protection deodorant”efficacy · unsubstantiated
Products featured
  • Barbershop Soap Barbestseller
  • Deep Ocean Soap Barbestseller
  • The Woodsman Soap Barbestseller
  • Natural Deodorant
  • Cologne
  • Body Butter
  • Funk Box
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.