How Laura Mercier built this send — a win back with discount email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 17.8% when it discounts).
Voice warmth 0.64 for Laura Mercier vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Win Back With Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller Showcase
Hero headline
We've Missed You — Enjoy 15% Off
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Enjoy 15% Off”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
38
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
“Allure's Best of Beauty Winner”ranking · substantiated
“Refined formulas — beautifully wearable, effortlessly polished, and designed to enhance skin with confidence and ease”efficacy · unsubstantiated
Products featured
Secret Camouflage Complexion Perfectorbestseller
Blush Color Infusion Duobestseller
Mercier Eye Essentialsbestseller
Artistry Icons Translucent Loose Setting Powder Tone Up and Mini Caviar Stick Eye Shadow Setbestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.