How Lawless Beauty built this send — a discount led email shipped as mixed / modular on Tuesday at 6pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.1% when it discounts).
Voice warmth 0.68 for Lawless Beauty vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
12 Hours Left: 20% Off
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jun 30, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“CLINICALLY-TESTED”efficacy · unsubstantiated
“HIGH PERFORMANCE”efficacy · unsubstantiated
“SULFATE-FREE”ingredient · substantiated
“VEGAN”ingredient · unsubstantiated
“CRUELTY-FREE”sustainability · unsubstantiated
“CLEAN + SAFE”ingredient · unsubstantiated
Products featured
Forget The Filler Skin-Plumping Line-Smoothing Perfecting Creamhero
Forget The Filler Skin-Plumping Line-Smoothing Foundationhero
Lip Gloss
Setting Powder / Compact
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.