kujolaEnter app

Leaf Shave/Last Chance/email teardown

Original Prism Leaf Razor, Final Goodbye

How Leaf Shave built this send — a last chance email shipped as product hero on Thursday at 1pm, carrying a $30 $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Leaf ShavecampaignPreheader: “Last lap for this all-time favorite ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$30 off
Voice warmth
0.75
Sent
Thu · 1pm
Format
Product hero
How this send compares
  • When Leaf Shave does discount it averages 36.5% off — 14.0 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.71 for Leaf Shave vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Last Chance
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
LAST CHANCE — The Original Leaf Razor in Prism is almost sold out
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
$ off
A flat dollar amount off the price.
Depth
$30 off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP PRISM OG LEAF RAZOR”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
trk.news.leafshave.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Proven Shave Results”efficacy · unsubstantiated
  • “Use It Forever — durable, time-tested finish”ingredient · unsubstantiated
  • “Protect the Planet”sustainability · unsubstantiated
  • “Save Money”efficacy · unsubstantiated
  • “Physical Vapor Deposition metallic plating — hypnotic metallic finish”ingredient · unsubstantiated
Products featured
  • Original Leaf Razor in Prismhero
  • Leaf Two Razor in Prism
  • Shave Care
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.