How Leaf Shave built this send — a discount led email shipped as product hero on Tuesday at 4pm, carrying a 31% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
31% off — 8.5 points deeper than the tracked set average of 22.5% (this brand averages 36.5% when it discounts).
Voice warmth 0.71 for Leaf Shave vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Amazon Prime Day Event
Hero headline
DROP IN ON SAVINGS UP TO 31% FOR THE PRIME TIME SALE
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
31% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“FIND US ON AMAZON”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
6
Multi-CTA layout
Primary destination URL
trk.news.leafshave.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Savings up to 31% for the Prime Time Sale”efficacy · unsubstantiated
Products featured
Leaf Two Razorhero
Shave Care
Kujola
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