How Leaf Shave built this send — a last chance sale email shipped as plain-text on Friday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Leaf Shavecampaign
Offer
78% off
Voice warmth
0.88
Sent
Fri · 4pm
Format
Plain-text
How this send compares
78% off — 55.5 points deeper than the tracked set average of 22.5% (this brand averages 36.5% when it discounts).
Voice warmth 0.71 for Leaf Shave vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Last Chance Sale
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Founder Recommendation
Hero headline
Prim Deals and Yard Sale End Tonight
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
78% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Leaf Yard Sale”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
trk.news.leafshave.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“The Original Leaf Razor is almost stocked out for the last time — remaining Black and Prism razors will be gone this year.”ingredient · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.