How Leaf Shave built this send — a discount led email shipped as product hero on Thursday at 7pm, carrying a 30% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 36.5% when it discounts).
Voice warmth 0.71 for Leaf Shave vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Last Chance
Hero headline
The cleanest feeling shave with Glacier Bar
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
30% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP GLACIER BAR”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
trk.news.leafshave.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“The cleanest feeling shave with Glacier Bar”efficacy · unsubstantiated
“Proven Shave Results”efficacy · unsubstantiated
“Use It Forever”sustainability · unsubstantiated
“Protect the Planet”sustainability · unsubstantiated
“These beautiful bars have sold out 3 times”social proof · unsubstantiated
“The last batch we'll ever make of these beautiful molded Glacier shave bars”social proof · unsubstantiated
Products featured
Glacier Barhero
Leaf Two Razor
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.