How Leaf Shave built this send — a inventory clearance email shipped as plain-text on Sunday at 8pm, carrying a 78% $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Adam (Leaf Shave)campaignPreheader: “sending this offer to a small group”
Offer
78% off
Voice warmth
0.90
Sent
Sun · 8pm
Format
Plain-text
How this send compares
78% off — 55.5 points deeper than the tracked set average of 22.5% (this brand averages 36.5% when it discounts).
Voice warmth 0.71 for Leaf Shave vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Inventory Clearance
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Discount Led
Hero headline
We have too many kits right now
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
78% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.20
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Leaf Two Kit”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
4
Multi-CTA layout
Primary destination URL
trk.news.leafshave.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
8pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“78% off implied by visible pricing”efficacy · unsubstantiated
Products featured
Leaf Two Razor Kithero
Leaf Two Bundle
Kujola
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