How Leaf Shave built this send β a sustainability email shipped as mixed / modular on Tuesday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off β 12.5 points shallower than the tracked set average of 22.5% (this brand averages 36.5% when it discounts).
Voice warmth 0.71 for Leaf Shave vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Customer Discount
Hero headline
Welcome to Leaf! Save 10% on your first order with code [redacted]
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βShop Clean Shavesβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
trk.news.leafshave.com
No UTM tagging detected
Tracking domain
β
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βThe world's most advanced safety razorβranking Β· unsubstantiated
βOne universal tool that works everywhere on your head, face and bodyβefficacy Β· unsubstantiated
βHigh-quality, refillable shave products that cut out single-use plastic from your shave routine entirelyβsustainability Β· unsubstantiated
βCombines the ease of a cartridge with the sustainability of a safety razorβefficacy Β· unsubstantiated
Products featured
Leaf Two Razorhero
Single Edge Razors
The Dermaplaner
Kujola
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