How Le Prunier® built this send — a discount led email shipped as mixed / modular on Tuesday at 4pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 15.3% when it discounts).
Voice warmth 0.65 for Le Prunier® vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
THE SUMMER SALE HAS BEGUN — Save 20% on select essentials and receive a complimentary Plumbody™ Mini with orders $150+
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$150
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.35
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SUMMER SALE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
28
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Plumscreen® is 'daily sunscreen that doesn't feel like a sacrifice.'”efficacy · unsubstantiated
“Plum Cleanse is an 'oil-to-lather formula that lifts long-wear foundation and SPF in a single step without stripping moisture or disturbing skin's natural equilibrium.'”efficacy · unsubstantiated
“As Seen in Medium”ranking · substantiated
Products featured
Plum Beauty Oilhero
Plum Spritz™$38
Plumscreen®
Plumtox™$68
Plumbody™ Mininew
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.