How Le Prunier® built this send — a exclusivity email shipped as editorial / long-form on Wednesday at 5pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 15.3% when it discounts).
Voice warmth 0.65 for Le Prunier® vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Exclusivity
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Sms Community
Hero headline
Allison's Birthday Sale
Emotional appeal
exclusivity
Calendar moment
Birthday
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Tease
A heads-up before the sale — 'Something's coming', no offer yet.
Promo code
Auto / none
Minimum spend
$150
Urgency
Deadline-led
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“JOIN THE SMS LIST”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Wednesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Subscribe & Save 10%”guarantee · substantiated
“Give $10, Get $10”social proof · substantiated
Products featured
Plum Beauty Oilhero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.