Hi there, this may be the last email you receive from us
How Le Prunier® built this send — a win back email shipped as plain-text on Sunday at 8am, carrying a 25% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Le Prunier®flow
Offer
25% off
Voice warmth
0.85
Sent
Sun · 8am
Format
Plain-text
How this send compares
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 15.3% when it discounts).
Voice warmth 0.65 for Le Prunier® vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Win Back
Creative format
Plain-text
Founder-note style with little design — reads like a personal email.
Secondary theme
Discount Led
Hero headline
Hi there, this may be the last email you receive from us
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
25% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“update your preferences here”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
3
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
8am
Send type
flow
Flow: win back
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.