How Le Prunier® built this send — a free shipping email shipped as product hero on Tuesday at 7pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Le Prunier® does discount it averages 15.3% off — 7.2 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.65 for Le Prunier® vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Free Shipping
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Skincare Routine
Hero headline
Plumscreen®, Every Day This Season
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$0
Urgency
Deadline-led
Expires Fri, Jul 31, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP PLUMSCREEN®”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
7pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% showed an improvement in overall appearance, texture, and smoothness after 14 days”efficacy · substantiated
“96.3% showed an improvement in clarity after 14 days”efficacy · substantiated
“92.6% showed an improvement in evenness after 14 days”efficacy · substantiated
“4-in-1 primer, moisturizer, skincare, and SPF”ingredient · unsubstantiated
Products featured
Plumscreen® SPF 31hero
Plum Spritz™
Kujola
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