How Lethal Cosmetics built this send β a new launch email shipped as editorial / long-form on Thursday at 6pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Lethal Cosmetics does discount it averages 31.0% off β 8.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.70 for Lethal Cosmetics vs 0.70 across the set β right on the set median.
01
Message & creative
Message theme
New Launch
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Collaboration
Hero headline
The full collection is finally revealed.
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Tease
A heads-up before the sale β 'Something's coming', no offer yet.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.85
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βWatch the Full Revealβ
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
The Legend of Korra x Lethal Collectionnew
Kujola
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