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Lethal Cosmetics/Gift With Purchase / New Customer Welcome/email teardown

⭐ Welcome! Here’s Your Free Gift. ⭐

How Lethal Cosmetics built this send — a gift with purchase / new customer welcome email shipped as mixed / modular on Tuesday at 8am, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Lethal CosmeticsflowPreheader: “Discover Lethal + claim your free brush today. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Gift with purchase
Voice warmth
0.75
Sent
Tue · 8am
Format
Mixed / modular
How this send compares
  • When Lethal Cosmetics does discount it averages 31.0% off — 8.5 points deeper than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.70 for Lethal Cosmetics vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Gift With Purchase / New Customer Welcome
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Custom Palette Builder / Clean Ingredients (Vegan, Cruelty Free)
Hero headline
Welcome to Lethal — Design your own palette & get a free brush with your first order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$70
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“BUILD YOUR DREAM PALETTE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Over 150 vegan, cruelty-free eyeshadows”ingredient · substantiated
  • “Ultra-pigmented shades”efficacy · unsubstantiated
  • “Every formula and design is created by us — no copy-paste products”ingredient · unsubstantiated
Products featured
  • Custom Eyeshadow Palette (BYOP)hero
  • 245 Graphic Liner Brushnew
  • Magnetic Pressed Multichrome Shadow
  • Magnetic Pressed Powder Shadow
  • Magnetic Pressed Chrome Shadow
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.